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NOT ADVICE·Research and education only. This is not investment advice, a solicitation, or a recommendation to buy or sell any security. An attention spike is not evidence of future revenue, earnings, or returns.

The cup, after the category is poured off

Each score is the brand against its own prior 90 observations, with the move shared by its category taken out. Hot tea means the four checks passed. It still does not mean the stock should be bought.

SampleLive · empty
SAMPLE DATA

These Google Trends, Reddit, and price paths are synthetic illustrations generated on this machine. They are labeled sample so the desk can be reviewed without API credentials. They are not live measurements and not market quotes.

Keywords
23
Spikes
6
Median score
49.0
As of
2026-10-26

23 shown

Keyword attention scores
30d
Cavacava restaurant · Cava Group, Inc.CAVANYSE———Short history
Abercrombieabercrombie · Abercrombie & Fitch Co.ANFNYSE100.0+102%+4.79Hot tea
Buldakbuldak · Samyang Foods Co., Ltd.003230.KSKRX100.0+102%+6.71Hot tea
Chili'schilis grill · Brinker International, Inc.EATNYSE100.0+98%+4.31Hot tea
Himshims weight loss · Hims & Hers Health, Inc.HIMSNYSE100.0+123%+7.82Hot tea
Labubulabubu · Pop Mart International Group Limited9992.HKHKEX100.0+279%+10.63Cold
Celsiuscelsius energy drink · Celsius Holdings, Inc.CELHNASDAQ80.0+41%+2.40Cold
rhoderhode beauty · e.l.f. Beauty, Inc.ELFNYSE56.3+12%+0.50Hot tea
Duolingoduolingo · Duolingo, Inc.DUOLNASDAQ54.9+1%+0.39Cold
Wegovywegovy · Novo Nordisk A/SNVONYSE54.6+3%+0.37Cold
On Runningon running shoes · On Holding AGONONNYSE49.7-0%-0.03Cold
Crocscrocs · Crocs, Inc.CROXNASDAQ49.0-1%-0.08Cold
Hokahoka · Deckers Outdoor CorporationDECKNYSE48.8-1%-0.10Cold
UGGugg boots · Deckers Outdoor CorporationDECKNYSE48.5-2%-0.12Cold
Birkenstockbirkenstock · Birkenstock Holding plcBIRKNYSE48.2-1%-0.14Cold
e.l.f.elf cosmetics · e.l.f. Beauty, Inc.ELFNYSE44.2-12%-0.47Cold
Arc'teryxarcteryx · Amer Sports, Inc.ASNYSE42.3-12%-0.62Cold
Mounjaromounjaro · Eli Lilly and CompanyLLYNYSE42.2-4%-0.63Cold
Dutch Brosdutch bros · Dutch Bros Inc.BROSNYSE29.0-28%-1.68Cold
Sweetgreensweetgreen · Sweetgreen, Inc.SGNYSE21.8-51%-2.26Cold
Ozempicozempic · Novo Nordisk A/SNVONYSE20.2-14%-2.39Cold
Lululemonlululemon · Lululemon Athletica Inc.LULUNASDAQ4.0-38%-3.68Cold
Temutemu · PDD Holdings Inc.PDDNASDAQ0.0-25%-7.01Cold
  • Cava

    CAVA · NYSE

    —

    —z —

    Short history
  • Abercrombie

    ANF · NYSE

    100.0

    +102%z +4.79

    Hot tea
  • Buldak

    003230.KS · KRX

    100.0

    +102%z +6.71

    Hot tea
  • Chili's

    EAT · NYSE

    100.0

    +98%z +4.31

    Hot tea
  • Hims

    HIMS · NYSE

    100.0

    +123%z +7.82

    Hot tea
  • Labubu

    9992.HK · HKEX

    100.0

    +279%z +10.63

    Cold
  • Celsius

    CELH · NASDAQ

    80.0

    +41%z +2.40

    Cold
  • rhode

    ELF · NYSE

    56.3

    +12%z +0.50

    Hot tea
  • Duolingo

    DUOL · NASDAQ

    54.9

    +1%z +0.39

    Cold
  • Wegovy

    NVO · NYSE

    54.6

    +3%z +0.37

    Cold
  • On Running

    ONON · NYSE

    49.7

    -0%z -0.03

    Cold
  • Crocs

    CROX · NASDAQ

    49.0

    -1%z -0.08

    Cold
  • Hoka

    DECK · NYSE

    48.8

    -1%z -0.10

    Cold
  • UGG

    DECK · NYSE

    48.5

    -2%z -0.12

    Cold
  • Birkenstock

    BIRK · NYSE

    48.2

    -1%z -0.14

    Cold
  • e.l.f.

    ELF · NYSE

    44.2

    -12%z -0.47

    Cold
  • Arc'teryx

    AS · NYSE

    42.3

    -12%z -0.62

    Cold
  • Mounjaro

    LLY · NYSE

    42.2

    -4%z -0.63

    Cold
  • Dutch Bros

    BROS · NYSE

    29.0

    -28%z -1.68

    Cold
  • Sweetgreen

    SG · NYSE

    21.8

    -51%z -2.26

    Cold
  • Ozempic

    NVO · NYSE

    20.2

    -14%z -2.39

    Cold
  • Lululemon

    LULU · NASDAQ

    4.0

    -38%z -3.68

    Cold
  • Temu

    PDD · NASDAQ

    0.0

    -25%z -7.01

    Cold

50 is a brand sitting on its own baseline after the category move is removed. 75 is a 2-sigma idiosyncratic shock. A chip of Hot tea, Steeping, or Cold is the checklist, separate from the score.